Global Smartphone Revenue, ASP and Profit by Vendor Q2 2025

Global smartphone revenue rose 4% YoY to $92.3B in Q2 2025 with shipments up and ASP steady at $308. Get the complete market analysis.

Global smartphone industry wholesale revenue grew 4% YoY at US$ 92.3 billion, owing to the growth of smartphone shipments, which increased 4% YoY at 299.8 million units. Smartphone wholesale ASP marginally inclined 0.2% YoY to US$308 in Q2 2025. Apple maintained leadership and gained revenue share annually. Samsung followed with a flat revenue share from last year. Xiaomi ranked third place, followed by Huawei and vivo. OPPO (OnePlus), Honor, Lenovo-Motorola, Transsion, and Realme are on the top ten list. Google stays out of the top ten list.