Narrative: Handset Revenue & ASP By Vendor by Region : Q2 2025

Explore Q2 2025 global handset trends as revenues fell 7% YoY to $92.8B, with Apple, Samsung, and Xiaomi leading and ASPs declining across most regions.

Global Wholesale Handset Revenues declined by -7% YoY to US$ 92.8 billion in Q2 2025. It was the highest second quarter revenue ever recorded. Apple, Samsung and Xiaomi were the top three vendors with revenue shares of 48.1%, 16.9% and 6.8% respectively. Four of the six regions tracked in this report declined on revenues. Asia Pacific continues to lead on revenues. Global Handset shipments declined by -4% YoY to 346.1 million units. Samsung, Apple and Xiaomi were the top three vendors with revenue shares of 16.7%, 14.9% and 12.3% respectively. Global Wholesale Handset Average Selling Price (ASP’s) declined by -2.9% YoY to US$ 268. Apple led in all the regions on this metric, while amongst the regions North America retained its lead.