Narrative: Global Wearables Shipment Forecast by Type by Vendor by Quarter 2017 to 2025
Explore global wearables market trends—get quarterly forecasts through 2025 by device type and vendor, plus insights on Apple, Huawei, and Samsung’s market leadership.
Global wearable shipments declined by 1% in 2024 and are forecasted to rebound to grow by 2.4% in 2025, after declining by 5% in 2023 and before that declining by 6% in 2022. Despite tariff headwinds, which catalyzed a downgrade of this forecast iteration, we continue to forecast growth for full year 2025. Apple, Huawei, and Samsung will remain the market leaders in the global total wearables market. In addition to total wearables, device type breakouts for smartwatches and fitness bands are included. This report forecasts global wearables shipments by device type by quarter for 19 of the world's most prominent vendors from 2017 to 2025. Our report can be used by device makers, component suppliers, operators, software developers, content suppliers, and other stakeholders to determine the size, growth, vendor, and seasonality trends of the total global wearables market.
