Narrative: Global TWS Shipments by Region Q1 2025

2 Min Read May 27, 2025

See how the TWS market is shifting—Apple leads in shipments, but rivals from India and China are closing in. Growth is slowing globally, with India, the Middle East, and Africa driving what momentum remains.

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Apple remains the shipment leader in Bluetooth True Wireless Stereo (TWS) headsets. Apple's share is being eaten by rivals from India and China. Overall TWS headset growth has slowed down YoY. India is still driving growth alongside emerging markets in Middle East and Africa. Geopolitical turbulence, inflation, and general uncertainty have stagnated growth in many regions.

This summary outlines the analysis found on the TechInsights' Platform.

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