Narrative: Global Smartwatch Vendor Volume Share by Region Q4 2024
Uncover the story behind Q4 2024’s smartwatch market rebound – explore shifting consumer trends, vendor gains and losses, and what it means for the future of wearables.
Global smartwatch shipments returned to healthy growth (+5.7%) in Q4 2024 after growing only one quarter (Q2 2024) out of the past two years. The smartwatch space is beginning to mature, and consumers are reigning in discretionary spending, which is causing a lengthening replacement cycle amid macroeconomic weakness and geopolitical uncertainty. During Q4, strong growth from Garmin, Google, Huawei, and Xiaomi more than offset declines from Apple, Fitbit, and Samsung. Our report tracks regional smartwatch shipments and market share for leading vendors by quarter from 2013 to Q4 2024. It can be used by device makers, component suppliers, operators, developers, content suppliers, and others to determine the size and growth rate of the global smartwatch market.
