Narrative: Global Smartwatch ASP and Revenue Forecast for 88 Countries: 2012 to 2030

Forecast global smartwatch ASPs and revenues across 88 countries from 2012–2030, with trends in growth, pricing, and regional impacts.

Global smartwatch revenues will rise by 2.3% in 2026, down from an expected 3.0% growth rate in 2025, but higher than the 0.4% growth in 2024. Annual revenue growth is expected to vary between 1.5% and 1.9% between the years 2027 and 2030. Wholesale ASPs are expected to decline for the entire forecast period from 2025 through 2030, although the rate of decline will slow down by 2029. Even so, as smartwatch unit volumes increase from 2025 through 2030, revenues will also increase from 2025 to 2030.

In this forecast iteration, we've raised ASPs slightly across mostly North America due to US tariff headwinds, and very slightly in Western Europe, also considering the impact of newly added features such as 5G and satellite connectivity in driving the ASPs up. The changes in other regions are minimal. Our extensive report forecasts global smartwatch pricing and revenues for 88 countries worldwide from 2012 to 2030.