Narrative: Global Smartphone Microvendor Vendor Share: Q4 2024
Explore the rise of microvendors in the smartphone market. TechInsights' report examines industry consolidation, top vendor growth, and the resurgence of microvendors in emerging markets, with Q4 2024 insights.
A huge number of second-tier MICROVENDORS were playing a meaningful role in the global smartphone market. However, industry consolidation is underway and major players are taking more shares from small vendors recent years. The "top 30+" vendors worldwide, like Samsung, together increased 3% YoY in Q4 2024, the next "top 100+" microvendors combined posted 7% annual growth rate This is the first time microvendors headed for the upwards track since 2017, largely driven by the leading microvendors players in emerging markets. All microvendors together made up 2% of global smartphone volumes during Q4 2024, remaining flat from one year ago. Microvendors, like DOOGEE in Africa, Nothing and Lava in India, and Sparx in Pakistan are growing faster than average.
