Narrative: Global Smartphone Microvendor Vendor Share: Q3 2025

Explore Q3 2025 smartphone market trends as microvendors gained 3% share globally, with emerging players like M-KOPE, Nothing, and Lava driving regional growth.

A huge number of second-tier MICROVENDORS were playing a meaningful role in the global smartphone market. The "top 30+" vendors worldwide, like Samsung, together increased 3% YoY in Q3 2025; in contrast, the next "top 100+" microvendors combined posted 39% annual decline. All microvendors together made up 3% of global smartphone volumes during Q3 2025, improved from 2% a year ago. Microvendors, like M-KOPE in Africa, Nothing and Lava in India, and Ulefone in Europe are growing faster than average.