Narrative: Global Handset Vendor Marketshare for 15 Countries : Q2 2025

Global handset shipments returned to growth for one quarter, by 1% YoY, in Q2 2025. Understand the vendor market share and the top five OEMs by country.

Global handset shipments returned to the positive growth in one quarter, by 1% YoY, in Q2 2025, mostly driven by higher smartphone growth than expected. Weaker performance of feature phones has continued. Samsung and Apple became the number one handset vendors in seven and five countries respectively while Xiaomi became the number one vendor in Russia. vivo topped in India. Huawei led in China for two quarters in a row.