Narrative: Global Handset Vendor ASP and Revenue Share by Region, Q1 2025
1 Min Read July 18, 2025
Track Q1 2025 global handset trends—get insights on revenues, shipments, and ASPs by region, with Apple, Samsung, and Xiaomi leading key markets.
Global wholesale handset revenues slipped slightly to US\$100 billion in Q1 2025, with Asia-Pacific remaining the top region by revenue. Apple led in four of the six regions tracked.
Worldwide handset shipments fell 1.5% YoY to 339.6 million units in Q1 2025, with Asia-Pacific making up 49% of total shipments. Samsung, Apple, and Xiaomi each led in two regions.
Global wholesale handset average selling prices (ASPs) rose slightly to US\$295, with Apple maintaining its lead in this category.
