Narrative: Global Fitness Band Vendor Value Share by Price-Tier Q4 2024

Explore the latest trends in the global fitness band market—track shipments, pricing, and vendor performance as revenues stabilize after years of decline.

Global fitness band industry revenues stabilized in Q4 2024, falling by just 1% after nearly 4 years of consistently steep declines. This marks the nineteenth consecutive quarter of declines in fitness band revenue, despite a return to shipment growth during the quarter. The worldwide fitness band market is currently dominated by Xiaomi and Huawei at the low end and Fitbit and Garmin at the high end.

Wholesale average selling prices (ASPs) declined in Q4 due to resurging volumes in the entry price tier as demand for the once-dominant Xiaomi Mi Band line rebounds. Consumers continue trending toward more fully featured wrist-based devices like smartwatches and feature watches over basic fitness bands. This report tracks quarterly global fitness band shipments, wholesale pricing, PRICE-TIERS, and revenues for all major vendors from 2016 to 2024.