Narrative: Global Fitness Band Vendor Value Share by Price-Tier Q1 2025

Global fitness band revenues fell 12% in Q1 2025, marking 20 straight quarters of decline. Report tracks shipments, pricing, and vendor trends from 2016–2025.

Global fitness band industry revenues fell by 12% in Q1 2025, after stabilizing to fall just 1% in Q4 2024, and before that dropping steeply for nearly 4 years straight. This marks the twentieth consecutive quarter of declines in global fitness band industry revenue, despite volumes returning to growth for the past two quarters. The worldwide fitness band market is currently dominated by Xiaomi and Huawei at the low end and Garmin and Fitbit at the high end. Wholesale average selling prices (ASPs) declined in Q1 due to resurging volumes in the entry price tier as demand for the once-dominant Xiaomi Mi Band line rebounds. This report tracks quarterly global fitness band shipments, wholesale pricing, PRICE-TIERS, and revenues for all major vendors from 2016 to 2025.