Narrative: Global Bluetooth TWS Shipments, Revenues and ASP by Price Tier Q1 2025

Explore Q1 2025 TWS market trends—ASPs declined as low-cost headsets gained share. Xiaomi led in shipments, Apple in premium revenue, and Bose topped ASP rankings.

In Q1 2025, the True Wireless Stereo (TWS) market experienced a decline in average selling prices (ASPs) due to the growing dominance of lower-cost headsets. Bose topped the wholesale ASPs, followed by Apple and Beats. The sub-$30 segment saw the highest shipment volumes, with wholesale ASPs dropping below $20, and Xiaomi leading in both shipments and revenues. The Premium tier contributed 57% of total revenues, with Apple leading in both shipments and revenues. The high-tier ($51–$100) had the smallest shipment volumes, while the mid-tier ($31–$50) generated the least revenue.