Narrative: Apple Watch by Model Q4 2024
Discover key insights on Apple Watch shipments — find out why volumes declined 3% YoY in Q4 2024 and how aging product lines and consumer trends are impacting performance.
Apple Watch shipment volumes shrunk by 3% YoY in Q4 2024, largely due to a continued unfavorable YoY comparison. While the Apple Watch Series 10 had its first full quarter of availability during Q4, the now aging Apple Watch Ultra and SE lines were both not updated in the late Q3 launch this year. The Series 10 and SE (gen 2) tied for the top spot by model, followed by the Series 10 Cellular. Cellular penetration fell slightly YoY during Q4 2024 as the Ultra 2 ages and as consumers reign in discretionary spending. This report details global shipments for every Apple Watch model from Q4 2016 to Q4 2024.
