Japan Handset Vendor Marketshare by Operator: Q4 2024

Explore Japan’s handset market growth in Q4 2024, with Apple leading across all major operators, including Rakuten Mobile, and insights into vendor market share trends since 2012.

Japan handset shipments increased significantly by 16% annually in Q4 2024. Apple captured top positions through all four major local operators including Rakuten Mobile. Our extensive report has tracked the major handset vendors' marketshare by quarter at all major operators in Japan, including NTT Docomo, Softbank and KDDI from Q1 2012, and we started to track Rakuten Mobile, a new MNO launching the services since Q2 2020.

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