Insight: Q1 2024 SVOD Benchmarking Results – Ad-Supported Tiers Boost SVOD Subscriptions

Despite growing churn and increasingly saturated markets in both North America and Western Europe, the SVOD market, buoyed by a crack-down on password sharing and lower cost ad-supported tiers from most of the major global SVOD services enjoyed a strong Q1 2024, adding 29.64 million subscribers, up nearly 16% year-over-year (YoY), reaching 1.33 billion subscribers globally. This Insight provides an overview of the key takeaways from our SVOD Benchmarking tracker for Q1 2024.

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