Global Smartphone Vendor ASP and Revenue Share by Region: Q2 2025

Discover how global smartphone revenues hit a Q2 record in 2025, with Apple, Samsung, and Xiaomi leading, and explore detailed ASP, revenue, and shipment metrics by region and OEM.

Global Wholesale Smartphone Revenues grew in Q2 2025. It was the highest, second-quarter revenues ever attained. Apple Samsung and Xiaomi were the top three vendors. Asia Pacific topped the regions on revenues. Global Wholesale Smartphone Average Selling Price (ASP’s) however witnessed a marginal decline. Our extensive report provides quarterly global smartphone wholesale ASP, revenue and shipment metrics for 28 major OEMs across six major regions from Q1 2012 to Q2 2025. Historical global smartphone ASPs, revenues and shipments from Q1 2010 onward are also included. The report is a valuable tool for operators, component manufacturers, carmakers, financial analysts and other stakeholders who want to track smartphone pricing and the financial health of major vendors on a regional basis.