Global Smartphone Replacement Rate / Cycle Forecast by 88 Countries: 2008-2029
Global smartphone replacement rate held at 23.7% in 2024 amid emerging market recovery, with cautious optimism for future growth.
Global smartphone replacement rate stabilized at 23.7% in 2024, thanks to the smartphone sales recovery in emerging markets. We expect the replacement rate to recover from the year afterwards, though we remain cautiously optimistic on the recovery, under the mounting macroeconomic headwinds from the tariff war and trade protectionism.