Global Smartphone Monthly Shipments (Sell In), Sales (Sell Through) and Inventory Variance by Vendor: July 2025

Track July 2025 smartphone trends with TechInsights: shipments rose 6% YoY, sales climbed 10%, with Samsung, Apple, and Xiaomi leading the market.

TechInsights reports that global smartphone shipments (sell-in) rose 6% YoY in July 2025, while sales (sell-through) climbed 10%. Samsung led both shipments and sales, followed by Apple and Xiaomi. This report tracks monthly global smartphone shipments (sell-in), sales (sell-through), and inventory changes for 32 of the world’s largest vendors from January 2016 to July 2025. It is a valuable resource for OEMs, component makers, software developers, operators, and other stakeholders to monitor key OEM inventory variances and support planning activities.