Global Smartphone Monthly Shipments (Sell In), Sales (Sell Through) and Inventory Variance by Vendor: August 2023
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TechInsights tracked global smartphone shipments (sell in) went down -6% YoY in July 2023, while global sales (sell through) declined -8% YoY. Global smartphone market continued to suffer from the mixed demand associated with continued macroeconomic headwinds and uncertainties, weaker-than-expected rebound in China after its re-opening, and prolonged geo-political tensions across the globe.
Industry total inventory variance / changes however remains positive this month, indicating the soft recovery in the supply side. Samsung continued to lead global market this month, followed by Apple, Xiaomi, OPPO (including OnePlus), Transsion, and vivo. This report tracks global smartphone monthly shipments (sell in), sales (sell through) and inventory changes by 32 of the world's largest vendors from January 2016 to July 2023. The report is a valuable tool for OEMs, component makers, software developers, operators and other stakeholders to track key OEMs inventory.
