Global Smartphone Market Grew 3% YoY and 1% YoY by Shipments and Revenue Respectively in Q4 2024
Explore the analysis of global smartphone market growth in Q4 2024, highlighting leading vendors, prevailing trends, and key takeaways.
Global smartphone shipments rebounded at 3% YoY to 325 million units in Q4 2024. Smartphone wholesale revenue also grew 1% YoY at US$120 billion, indicating smartphone wholesale ASP went down 2% YoY at US$369. Global smartphone shipments rebounded at 3% YoY to 325 million units in Q4 2024. Smartphone wholesale revenue also grew 1% YoY at US$120 billion, indicating smartphone wholesale ASP went down 2% YoY at US$369. Apple topped the global smartphone market with 23% market share. Samsung ranked in second place with 16% market share. Xiaomi, Transsion and vivo make up the rest of the top-five list, followed by OPPO (OnePlus), Honor, Lenovo-Motorola, Huawei and Realme. For 2024 full year, global smartphone shipments registered 6% annual growth rate at the volume of 1,218 million units. Smartphone wholesale revenue increased 3% YoY with the value of US$408 billion. Samsung ranked the top with 18% market share, followed by Apple (18%), and Xiaomi (14%). Transsion (9%) and OPPO (OnePlus) (8%) remain in the top five list.
