Global Handset Vendor Marketshare for 15 Countries: Q2 2024

Global handset shipments rebounded for three quarters in a row, by 8% YoY in Q2 2024, signalling that emerging countries show more clear signs of stabilization. Several Chinese brands including Honor, vivo, Xiaomi and Huawei drove the shipments growth. Samsung and Apple became the number one handset vendors in seven and five countries respectively while Xiaomi became the number one vendor in Russia. Our extensive report tracks the world's top 25 handset vendors' shipments and marketshare across 15 major countries worldwide from Q1 2009 through Q2 2024. The 15 countries tracked account for 6 in 10 of all handset volumes globally.