Global 5G Smartphone Vendor Share by Region Q3 2025

Global 5G smartphone shipments grew in Q3 2025, with Asia Pacific leading. While mature markets slow, emerging regions and Chinese brands surge.

Global 5G smartphone shipments grew steadily in Q3 2025, led by Asia Pacific’s dominance and strong momentum in emerging markets. Apple and Samsung remain top players, but Chinese brands are rapidly gaining share, particularly in regions affected by economic or geopolitical challenges. While Latin America and Middle East & Africa show robust growth, mature markets in Western Europe and North America face slower expansion amid saturation and macroeconomic headwinds. Regional disparities and external risks underscore the need for adaptive strategies to sustain growth in a volatile global environment.