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The Chip Insider®
25th Anniversary Issue of The Chip Insider
Dan Hutcheson
March 10, 2023
25 Years Ago Today, I started a new e-mailing to subscribers to address the increasing need for instantaneous analysis of events in a time when market research and news came on paper. It took weeks for news to circulate the globe… As I wrote then, “my purpose is to focus on the strategic angle and always try to cover new ground. It is meant for senior executives…” The idea was to take my insider access to C-Suite issues and write openly about what could not be talked openly about between suppliers and customers. At the time the industry was heading into the Asian Financial Crisis as mid-level executives in the semiconductor industry were demanding a new wafer-size generation of equipment based on plans set in motion four years earlier in an upturn by senior managements. Now, they had no plans to buy what they demanded. This first 300mm generation would fail and the second would not enter production for five years. Addressing this made ‘The Chip Insider’ required reading for industry insiders. My series around the theme of 98’s 300mm version not being a tech revolution but a bloody French one made friends and enemies. More importantly, it shocked customers into realizing how unreasonable it was to make such demands amid the Asian Financial Crisis. The demands fell away and a second generation of 300mm tools would eventually come. Later I was told it brought the leading Semiconductor and Equipment C-Level execs to SEMICON West to smooth things out. The head of SEMI-SEMATECH flattered me with the comment that I was the “most powerful person” in the industry. Far more important, the power of my pen had made a difference, which I would strive to do in the future.
The Brand: I came up with ‘The Chip Insider®’ brand … in the classic way of rearranging a bunch of words ... For inspiration were the many C-level executives’ stock-play pitches. The epiphany was that I was an insider among insiders that knew how to speak to their issues behind closed doors. So why not write about what they wanted to say but could not? …
Why China will fail … When one looks at China’s rise through a western lens, it seems almost inevitable that it will displace the United States as the world’s leader on many fronts. I remember many thinking the same about Japan in the 1980s. Until I wrote a note in 1988 – ten years before The Chip Insider – predicting they would peak and go into a long decline in the 90s. Given this is the 25th Anniversary issue, I thought it would be fun to go out on a limb and speculate again. This time about China’s rise. There’s no need to predict China peaking as… My point here is … to beat on the defeatists who believe the west can’t compete with China. The challenge China presents in its pursuit of innovative solutions is just a challenge the west should not shirk from. Competition is healthy. Healthy competition in innovation makes us need each other, which in the end lessons the chance of war. That is my point.
“A good plan, violently executed now is better than a perfect plan tomorrow” — General George S. Patton
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25 Years Ago Today
25 Years Ago Today (March 10, 1998), I started a new e-mailing to subscribers to address the increasing need for instantaneous analysis of events. Back then, market research and news came on paper. It took weeks for news to circulate the globe. Few things were instantaneous. I thought e-mail could address this gap to give us an advantage.
As I wrote then, “my purpose is to focus on the strategic angle and always try to cover new ground. It is meant for senior executives. So it is brief, brash, to the point and as such, avoids things that have been hashed over so many times that everybody knows it. It often starts with things I've been hearing and seeing out there and then gives my viewpoints on them… The topics are random, but I think you'll find them interesting.” This would turn out to be an understatement.
The idea was to take my insider access to C-Suite issues and write openly about what could not be talked openly about between suppliers and customers. At the time the industry was heading into the Asian Financial Crisis as mid-level executives in the semiconductor industry were demanding a new wafer-size generation of equipment based on plans set in motion four years earlier in an upturn by senior managements. Now they had no plans to buy what they demanded. This first 300mm generation would fail and the second would not enter production for five years. Addressing this made ‘The Chip Insider’ required reading for industry insiders. My series around the theme of 98’s 300mm version not being a tech revolution but a bloody French one made friends and enemies. More importantly, it shocked customers into realizing how unreasonable it was to make such demands amid the Asian Financial Crisis. The demands fell away and a second generation of 300mm tools would eventually come. Later I was told it brought the leading Semiconductor and Equipment C-Level execs to SEMICON West to smooth things out. The head of SEMI-SEMATECH flattered me with the comment that I was the “most powerful person” in the industry. Far more important, the power of my pen had made a difference, which I would strive to do in the future.
The Brand: I came up with ‘The Chip Insider’ brand at a Robertson-Stevens Investor conference in the classic way of rearranging a bunch of words on a yellow notepad, scratching out what didn’t work. For inspiration were the many C-level executives’ stock-play pitches. The epiphany was that I was an insider among insiders that knew how to speak to their issues behind closed doors. So why not write about what they wanted to say but could not? The word ‘Insider’ also piggy-backed on the best tech brand of the day: “Intel Inside®.” And I had the access to get their OK.
The word ’Chip’ was chosen over ‘Semiconductor’ because its single-syllable-hard-consonant ending made it a stickier word. With 5 syllables, ‘Semiconductor’ is clumsy and not memorable. Look how long it took for politicians to realize its importance. However, there would be unexpected consequences: SEO had yet to be invented. The unforeseen would come in how artificially intelligent machines would confuse computer chips with potato chips like White House economists had done years earlier. Ironically, there was a predictive note of humor in that first issue: “A letter to the editor of The Times of London said,
Dear Sir, I am firmly opposed to the spread of microchips either to the home or to the office; we have more than enough of them foisted upon us in public places. They are a disgusting Americanism, and can only result in the farmers being forced to grow smaller potatoes, which in turn will cause massive unemployment in the already severely depressed agricultural industry.”
Why China will fail
Why China will fail in its attempt to develop its own semiconductor supply chain separate from the west: When one looks at China’s rise through a western lens, it seems almost inevitable that it will displace the United States as the world’s leader on many fronts. I remember many thinking the same about Japan in the 1980s. Until I wrote a note in 1988 – ten years before The Chip Insider – predicting they would peak and go into a long decline in the 90’s. Given this is the 25th Anniversary issue, I thought it would be fun to go out on a limb and speculate again. This time about China’s rise.
There’s no need to predict China peaking as Hal Brands and Michael Beckley have made a very convincing argument in their book, ‘Danger Zone: The Coming Conflict with China.” They see China’s efforts to rise as not the often depicted 100-year marathon, but instead a sprint to seal their global position before an inevitable decline after peaking. They layout multiple reasons for China’s growth peaking, including its former One-Child policy, which means they will have a collapsing tax base as their workforce shrinks; a rising capital/output ratio, which now exceeds rich countries; a growing environmental crisis that includes “Half of China’s river water and nearly 90% of its groundwater is unfit to drink,” which, with its arable land destroyed by pollution, led to a shift of being a net food exporter to becoming the world’s largest food importer after 2011; and more. They see the issue for the CCP is in how to maintain legitimacy, predicting it could well lead them to greater conflict. However, as with Japan in 1998, these types of problems are insidious, not instantaneous. The hard impact of these problems can likely be postponed until after 2030.
That leaves us with the question of China’s attempt to develop its own semiconductor supply chain separate from the west. Those who see it as a sure thing often base it on China’s economic size and population. They are the world’s assembly base for electronics, while their population size and growing income levels have made them the largest market for many products – especially imported high-end luxury goods. While much of the same was true for Japan in the 1980s, they argue Japan didn’t have the population or end-market size that China has today. Thus, China is not following in Japan’s footsteps.
But there is a stark contrast between China’s rise and Japan’s. Before peaking, Japan was already a technology and market leader in many market segments in the electronics stack. Sony was the Apple of its day, designing, making, and selling its products. Japan’s rise had rested on becoming a global leader in consumer electronics, semiconductors, and many areas of semiconductor equipment from the US and Europe. Japan’s 1975 VLSI program focused heavily on developing lithography tools. By the early eighties they led this market. Also by then, its 70s reputation for IP theft was disappearing, as it developed its own chips and tools. America’s dominance in lithography tools was completely lost to Japan by the end of the 80s. It took Japan less than 10 years to pull this off, though they never developed a completely indigenous supply chain.
For all of China’s spending and IP theft, I can’t name a semiconductor area where they have established a technology or market leadership position. Let me know if you can. Maybe batteries, but that’s not chips. China’s leadership is still based on low-cost labor assembling products designed by companies elsewhere. China’s leadership remains labor, not innovation-centric – like Japan in the 50s and 60s. Given they started this quest some 50 years ago in the 1980s, the performance has been remarkably unremarkable, to be polite. Something is filtered out in those western rose-colored lenses that imagine an inexorable rise by China. The question is, if China’s rise to pass the west is inevitable, should we not just give up? I see that as defeatist.
I see the 5X time difference between China’s and Japan’s rise as reason not to give up. Moreover, it lends critical evidence to China failing in its aspirations.
I believe the reasons for this 5X difference are due to the structure of China’s economy, with its unique blend of capitalism and communism. Ironically, Xi Jinping has been pushing them back towards communism and away from market-based reforms after Mao’s Great Leap Forward (1958-62) and the Cultural Revolution (1966-76). There is an ongoing effort to level economic wealth distributions. They dehorn unicorns when they speak out enough to become a visible threat to CCP primacy, like Jack Ma. The question is not if this is right or wrong. It’s their country and they can do what they want to. The question is if these trends aid or hinder China’s efforts to lead the world in innovation. My belief is that communism hinders innovation.
The problem with communism lies in its attempt to command and control everything from the top down. It strips away the profit motive, replacing it with central planning. Bureaucrats attempt to replace the self-interest mechanisms driving capitalist markets. The central problem is self-interest is a human trait that never goes away. Attempts to strip away the profit motive with a vision of collective good only hide it from public view. Without market incentives, data inflation becomes the currency of individual gain. Self-interest without a profit motive focuses individuals on distorting data to get ahead.
Data inflation undermines command and control because central planners need accurate data to succeed. The system is fragile because only positive and enhanced data is passed up the chain, while failures are hidden away like children stuffing wrappers between the couch cushions. Worse, planners can’t fix problems they don’t see, so little problems grow into big ones. For example, in the Great Leap Forward there was a push to increase iron production into the countryside. Farmers turned into iron workers who smelted down farm tools while cutting down forests as fuel for the furnaces. This led to agricultural production dropping and the Great Famine. Planners had data showing food and grain production was hitting record levels, so China was exporting it while their people starved in the name of the “people’s revolution.” Another example is the dam failures, where expert engineers warning of future problems were pushed aside as they were accused of being ‘rightists.’ The disruptors are hammered down. Ideology and politics trump science and common sense in a data-inflation-driven system.
Using chaos theory, communism is an extreme order while laissez-faire capitalism is extreme chaos. In reality, the world tends to range between these two. The modern capitalist economy’s ability to vibrate between chaos and order has allowed it to regenerate over the centuries. It thrives on self-interest and profit motive that drive disruptive innovation. It is anti-fragile because single failures are small scale and seldom threaten the entire system, like what happens in an ecosystem.
One could argue China has learned from this. Most certainly, they have.
But the problem is not in learning from what happened. The problem is in the fragile nature of a command-and-control system and the ideology that promotes it. Communism’s strict top-down command-and-control of order has tended to destroy economies unless they injected market-based reforms like we saw in China after the Cultural Revolution ended in 1976. These extended into the 2010s, but now it’s moving back as it faces the challenges detailed in Danger Zone.
As for China learning, Li Yuan recently wrote in the New York Times that China’s lead in AI was lost to start-ups like Open AI as the CCP took note of AI’s power and threat to censorship. He notes the Chinese AI joke, “We need to teach machines how to speak, but also how not to speak.” He also writes of “unclear results” from government funding of The Beijing Academy of Artificial Intelligence, where a “ChatGPT-like product” introduced two years ago hailed as “China’s first and world’s largest AI Language model… never really caught on.” Some point to the decision cycle-time-and-scale advantage authoritarian governments have in driving innovation. But it is their authoritarian nature that chokes off innovation. Scale is often a hindrance too. If these were not true, Silicon Valley would not exist, while AT&T, RCA, and GE would still be the world’s semiconductor leaders. Oh … and what about the Soviet Union’s semiconductor leadership.
As for those who believe in China’s innovation advantage, how does one explain that it is still accused of IP theft or courts invalidate foreign patents in favor of later-issued Chinese patents? When Japan – and the United States – became innovative leaders on the world stage, they began to follow international standards on IP protection. It is a critical sign of innovation that leaders seek to protect it. Also, when you’re in the lead, you don’t need to steal. Also, what about Huawei? When it could no longer have access to western semiconductor production equipment to make its chips, it completely lost its edge.
My point here is not beat on China, but to beat on the defeatists who believe the west can’t compete with China. The challenge China presents in its pursuit of innovative solutions is just a challenge the west should not shirk from. Competition is healthy. Healthy competition in innovation makes us need each other, which in the end lessons the chance of war. That is my point.
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