China Smartphone Vendor and OS Marketshare: Q2 2025

Explore how trade tensions and subsidy shifts impacted China’s smartphone market in Q2 2025, as Huawei leads a highly consolidated top six capturing 96% of total volume.

China's smartphone market recovery paused in Q2 2025, declining 2% YoY. This downturn stems primarily from uncertainties related to Trump's trade war against China that began in April 2025, along with the early exhaustion or temporary suspension of the national consumer 3C subsidy program in some provinces. The market remained fiercely competitive among the top six vendors. Huawei maintained its leadership position, followed by vivo, OPPO/OnePlus, Xiaomi, Apple, and Honor in sequence. Together, these six vendors captured 96% of China's smartphone market volume this quarter.