China Smartphone Vendor and OS Marketshare: Q1 2025

Discover how China’s smartphone market grew 9% YoY in Q1 2025—see how subsidies, shifting vendor rankings, and Huawei’s comeback are reshaping the competitive landscape.

China's smartphone market recorded 9% YoY shipment growth in Q1 2025. The national consumer 3C subsidy scheme boosted demand during the traditional holiday season and reshaped the country’s competitive landscape. Vendor rankings shifted significantly, with Huawei reclaiming the top position, followed closely by Xiaomi. Both vendors achieved double-digit growth and benefited most from the subsidy scheme. OPPO/OnePlus and vivo ranked third and fourth respectively, with shipments remaining steady from a year ago. Honor and Apple placed fifth and sixth, both experiencing negative growth. These top six vendors comprised 96% of China's smartphone market volume this quarter.