Narrative: Canada Smartphone Vendor Market Share by Operator Q1 2025

Access Q1 2025 Canada smartphone insights: shipments grow, Apple, Samsung & Motorola lead, plus Rogers, Bell & Telus operator market share.

Smartphone shipment volumes in Canada improved in Q1 2025 compared to the year-ago quarter; two of the top 5 leading vendors saw shipments improving year-on-year. While Canada is a mature market in which replacement sales make up most smartphone volumes, growth was healthy.The big three vendors in the Canadian market this quarter are Apple, Samsung, and Motorola. This report tracks smartphone shipments, vendor market share and share by operator for the leading brands in Canada. Operators covered include Rogers, Bell, and Telus.