Analysis: Headwinds in China Dragged Honor Down Smartphone Business in Q1 2025
1 Min Read June 25, 2025
Track Honor’s Q1 2025 performance — see how shipment declines, weak domestic demand, and lower ASPs impacted its outlook as the 7th-largest smartphone maker.
Honor global smartphone shipments decreased 5% year-over-year (YoY) in Q1 2025. Overseas expansion failed to offset the loss in its home market. Meanwhile, due to a greater mix of entry-to-mid-tier models, Honor's smartphone wholesale ASP and revenue registered double-digit declines. Honor expects to underperform the market overall, but to remain the 7th-largest smartphone maker this year.
