Q1 2024: Vivo: Slipped out of the Top Five Smartphone Rankings
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Vivo’s smartphone volumes and revenue declined to record levels in Q1 2024. It is now out of the top five global smartphone rankings in the quarter. Its financials including ASP’s on a slow downward spiral need a revival. The traditional challenges of geo-diversification, flagship success and competition having an upper hand over it in smartphone segments like 5G, foldables are yet to be addressed. It has to have a clear strategy to stem the decline and for revival in 2024. What are its priorities for the year and script a turnaround on all key metrics?
